Episodes

In this solo episode, Caleb reverse-engineers how Hailey Bieber pulled off a $1B exit with Rode—her skincare brand—less than three years after launch. And no, it’s not because she was a celebrity. It’s because she executed a flawless five-part playbook that every entrepreneur should be studying right now. From viral engineering to timing the exit at peak momentum, Caleb lays out each billion-dollar principle in a way that makes them simple to copy and paste into your next venture. If you're buil...

If you think your product matters more than your personal brand, think again. In this episode, Justin Freishtat reveals how he went from door-to-door food sales to building an $87 million business, exiting, and raising capital for major funds—all by mastering the art of leverage and visibility. From bootstrapping Heartland Foods to crafting cash-flowing digital businesses, Justin breaks down how brand authority, DM outreach, and knowing your role inside a business create unfair advantages. Wheth...

Most successful entrepreneurs assume they're just one strategy away from the next level—but that assumption might be what’s holding them back. In this solo episode, Caleb Edwards strips away the noise and delivers a raw, no-BS breakdown of the 15 non-negotiable fundamentals every wealth-builder needs to revisit, master, and repeat. This is not a “how to hustle harder” episode. It’s a straight shot of clarity for anyone who’s crushed it in business, yet knows something’s missing in the personal d...

What if everything you've been taught about money, success, and business is keeping you from the real win? In this solo episode, Caleb Edwards drops 10 brutally honest lessons forged through two decades of entrepreneurship, fatherhood, and faith—including losing half his net worth while his son fought for his life. These aren’t recycled Instagram soundbites. They’re hard-won truths from someone who’s walked through fire. Caleb talks about trading cash flow for ownership, why a poverty mindset su...

What if the push to grow fast is the very thing that’s sabotaging your freedom? In this episode, Caleb and Aaron pull the curtain back on why the “scale at all costs” mentality is killing more businesses than it’s helping. They challenge the glorification of hyper-growth and unpack the hidden dangers of rushing success without foundation. From managing cash flow to managing your mind, this episode is a raw, real look at what sustainable entrepreneurship actually looks like. You’ll hear lessons a...

Everyone wants passive income—but almost no one talks about how to earn the right to have it . In this candid solo episode, Aaron Leatherdale breaks down the three-step wealth-building framework that every investor and entrepreneur must understand before they jump into alternative deals, syndications, or passive strategies. Aaron flips the script on internet gurus and get-rich-quick investors by showing why you shouldn't skip active income. He walks through how to build your primary engine, secu...

Most entrepreneurs aren’t building freedom—they’re building a high-paid trap. In this brutally honest solo episode, Caleb Edwards delivers a wake-up call for founders stuck in hustle cycles and glorified self-employment. If your business can’t survive 30 days without you, you don’t own a business—you own a job with more stress and better branding. Caleb unpacks the critical difference between being the operator and being the owner —and lays out the three shifts every serious entrepreneur must ma...

In this powerful episode of Own the Exit , Caleb sits down with Dr. Ruth Mannschreck—a dentist-turned-coach who slashed her practice hours from five days to two… and grew revenue beyond the original mark. What started as a personal crisis with her daughter’s health turned into a wake-up call: redesign life and business on your terms—or burn out trying. Ruth unpacks the 5-part framework that helped her do it—and now helps other business owners do the same. Whether you’re running a dental practice...

What do the wealthiest entrepreneurs have in common? It’s not just grit or capital—it’s how they think . In this solo episode, Caleb Edwards dives deep into why the most powerful business moves aren't tactical—they're philosophical. He unpacks the three principles that separate struggling operators from strategic visionaries: perception, scarcity, and belief. You’ll hear how Solomon’s 2.2 trillion-dollar wisdom still applies to modern founders, why behavior always follows belief (in your clients...

In this episode of Own the Exit , Caleb Edwards delivers a powerful lesson on why speed of execution is the defining factor in business success. He breaks down the difference between iteration and ideation, explaining why launching quickly and improving along the way beats waiting for perfection every time. Caleb shares real-world examples from his own journey, including how his investment firm became a leader simply by moving faster than the competition. He also unpacks the psychology behind cu...

Most business owners and high-income earners focus on making money—but few master the art of keeping it. In this episode of On The Exit , Caleb and Aaron expose the biggest tax-saving strategies that the wealthy use to legally reduce their tax burden and build lasting wealth. From cost segregation in real estate to oil and gas investments, these are the tools that can save you six or seven figures over time. If you’re tired of giving away too much to Uncle Sam, listen in as we break down the eig...

Most people think making more money will make them wealthy. But the truth is, even high earners stay stuck because they don’t understand how to convert active income into passive wealth. In this episode, Aaron Leatherdale shares how he transitioned from being overworked and overwhelmed to building a nine-figure real estate portfolio in just 24 months. He reveals why traditional investment advice benefits the financial industry more than you, the biggest myths that keep people trapped in the cycl...

In this episode, Caleb and Aaron break down real strategies for thriving in today’s unpredictable economy. They discuss why mindset matters more than market conditions and how business owners can take control of their financial future. They dive into the biggest mistakes entrepreneurs make, the power of leverage, and why working harder isn’t always the answer. If you want to scale your income, work smarter, and avoid the pitfalls that hold most people back, this episode is for you. TAKEAWAYS You...

In this episode of Own the Exit , Caleb dives deep into the concept of command presence —the unspoken quality that makes people respect, trust, and follow a leader. He breaks down the psychological triggers behind presence, practical strategies to cultivate it, and the biggest mistakes that undermine authority. Whether you’re leading a business, a church, or a team, this episode will equip you with actionable insights to project confidence, control a room, and make an unforgettable impact. TAKEA...

Most self-made millionaires started earning before they turned 18. Yet schools fail to teach financial literacy, problem-solving, and leadership—skills essential for success. In this episode of Own the Exit , Caleb and Aaron break down how parents can raise kids with an entrepreneurial mindset. From real-world money lessons to structuring incentives that teach work ethic, they share actionable strategies that will set your kids up for success—whether they start a business or not. If you want you...

Ever thought about quitting your job to start your own business but never took the leap? In this episode of Own the Exit , Caleb Edwards breaks down the exact steps he’d take to transition from employee to full-time entrepreneur in under a year. He tackles the biggest fears—failure, running out of money, not knowing enough—and reveals how to reframe them into opportunities. If you're stuck in a cycle of hesitation, this episode will give you a roadmap to financial stability, the right mindset, a...

Selling a business is one of the biggest financial moves an entrepreneur can make—but most get it wrong. In this episode of Own the Exit , Aaron and Caleb sit down with Mitch McGinley to break down the real strategies behind building, scaling, and selling a company for maximum profit. They dive into the mindset shifts needed for a successful exit, the biggest mistakes business owners make when preparing to sell, and the key factors buyers look for. Whether you're years away from selling or just ...

In this episode of Own the Exit , Aaron dives into the hidden challenges leaders face when scaling a business. He exposes the common mistakes leaders make, why most fail to develop their teams, and the simple mindset shifts that separate thriving companies from stagnant ones. Aaron shares personal lessons from leading multiple businesses, including why delegation isn’t just about hiring, but about trust, systems, and accountability. If you’ve ever felt stuck in leadership, struggling to get your...

Is oil and gas really a dying industry? In this episode, Caleb and Aaron break down why the mainstream narrative around energy is misleading and how entrepreneurs can take advantage of one of the biggest investment opportunities of the decade. They explore the reality of renewable energy, the ongoing demand for fossil fuels, and why smart investors are moving into oil and gas despite the media hype. If you're an entrepreneur looking to diversify your investments, build long-term cash flow, and m...

In this episode of Own the Exit, hosts Caleb Edwards and Aaron Leatherdale are joined by John Martinka, the Escape Artist, who has over 25 years of experience helping business owners maximize their exits. Known for his expertise in lower-middle-market businesses, John shares invaluable advice on how to prepare your business for sale, build lasting value, and avoid common pitfalls. From practical tips on improving financial systems to the critical role of people and relationships, John offers a w...

In this reflective episode of Own the Exit, Aaron Leatherdale takes center stage, sharing the pivotal lessons he’s learned from building multiple successful businesses across diverse industries. From the power of delegation to the necessity of persistence, Aaron offers a transparent look at what worked, what didn’t, and what he’d do differently if starting over today. Tune in as Aaron unpacks the critical role of networking, the impact of mindset, and the value of focusing on high-impact tasks. ...

In this episode of Own the Exit , Caleb and Aaron sit down with Ryan VanStone, founder of a rapidly growing multi-location personal injury law firm. Ryan shares his journey from a family-owned marina business to leading a law firm that’s redefining client service and marketing strategies. He discusses the power of leveraging relationships, the importance of Google’s "credit score" for businesses, and how to build sustainable growth through exceptional customer experiences. Whether you're a busin...

In this solo episode of Own the Exit, Aaron Leatherdale dives deep into the concept of an energy audit, a game-changing tool for optimizing how you spend your time. Inspired by Dan Martell's Buy Back Your Time, Aaron shares how identifying tasks that drain, energize, or neutralize your energy can transform your productivity and overall business success. He walks through practical steps for tracking your time, assigning "red," "yellow," or "green" labels, and delegating tasks that don’t align wit...

In this episode of Own the Exit , Caleb and Aaron tackle one of the toughest challenges for entrepreneurs: balancing the demands of building a thriving business while staying present for your family. With raw honesty and practical advice, they share personal stories, data-backed insights, and strategies that prove you don’t have to choose between business success and family fulfillment. From ruthless prioritization to building systems that serve both your business and your family, this conversat...