What Buyers See That You Don't
80% of businesses that go to market will NEVER sell. In this duo episode, Caleb and Aaron get brutally honest about what makes your business unsellable—even if it’s profitable.
They break down the silent killer of most exits: key man risk. If your company depends on you, you don’t own a business—you own a job. And jobs don’t sell for 8 figures.
TAKEAWAYS
- Why private equity passes on profitable businesses
- The hidden trap of “owner dependency” and how it discounts your valuation
- Why your success might be masking a fragile company
- How systems, leadership, and ego collide in your exit strategy
- The first step to making your business sellable this week
FOLLOWS
CHAPTERS
00:00 - Why 80% of Businesses Don’t Sell
01:25 - Owner Dependency Is Killing Your Exit
05:57 - Building a Job vs. Building a Business
08:28 - Fragile Companies Hide Behind Great Founders
12:15 - What Buyers REALLY Look For
17:46 - Leadership Can’t Be Systemized (But It Can Be Taught)
22:06 - Start Here: Document Everything
25:47 - Hiring Before It Hurts
29:03 - Buffett’s “Wonderfully Simple” Test
32:00 - The Boring Business Exit Blueprint
KEYWORDS
business exits, private equity, selling a business, business valuation, owner dependency, key man risk, systems and processes, leadership development, scalable business model, SOPs, team building, entrepreneur mindset, ego in business, business strategy, operational risk, business transferability, business growth, exit planning, business readiness, recurring revenue
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