Investors reviewing deals, ask this before anything else.
Do they win when you win?
Or do they get paid before you do?
Or worse, can they still win if you lose?
This is where most people miss it.
They focus on returns, projections, upside.
But ignore how the incentives are actually structured.
Because incentives drive behavior.
If a sponsor gets paid upfront no matter what happens, their risk is not the same as yours.
If they only win when the deal performs, now you are aligned.
So look for the signals.
Do they have real money in the deal?
Are their fees reasonable and clearly explained?
Is their upside tied to actual performance?
Because when incentives are aligned, decisions get made differently.
Problems get handled differently.
And outcomes tend to follow.
Before you trust the deal, understand how they get paid.
Are you actually winning together in the deal you are looking at?

