Complex product. Simple process. That is what buyers want.
Would I buy this business?
Buyers look for wonderfully simple businesses.
Not simple products.
Simple operations.
Your service can be complex.
Your expertise can be advanced.
But the process of selling and delivering that service should be clear, documented, and repeatable.
If someone can read a manual and execute the task, that is leverage.
If every task lives in your head, that is risk.
Document everything.
Every workflow.
Every handoff.
Every recurring task the owner touches.
A wonderfully simple business is one where process replaces personality.
That is what makes it transferable.
That is what makes it valuable.
If you want something someone else would confidently buy, start by systemizing every moving part.
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Episode 123: https://youtu.be/kYnJ3rmJBYM