Founders hiring marketers or salespeople, unsure how to measure them, here is the standard you need first.
Before you hire anyone, you need a baseline.
You should be able to say something simple.
I am not a great marketer.
But I can email 100 people and generate this much revenue in six weeks.
That is your bar.
Now when you hire someone, the expectation is clear.
They should outperform you.
Better conversion rates.
Better inputs and outputs.
And you give them a timeline.
You have two months to beat this.
If you cannot define that clearly, you cannot scale.
Because no one knows what winning looks like.
Clarity is what lets you trust other people to execute.
What is your current benchmark before you hire someone?