Wasting Money Talking to the Wrong People

When your team isn’t aligned on who you serve, you’re wasting money talking to the wrong people.

Rule No. 1: create a one-page customer and pain map. Identify:
• Who your people are
• The exact moment they need you
• How they make decisions
• Who you won’t take as a client

Tighten your focus with 'two must-haves' and 'two hard nos'. If their pain doesn’t match your trigger, don’t pitch them.

This stops bad fits early, gives marketing the exact words to use, and helps sales know when to walk away. Speak only to your ideal customer.

Start your one-page customer and pain map today. Watch the full episode

Episode 125: https://youtu.be/vGcBQIMXXlM
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