Stop chasing distribution before you’ve earned attention. Everyone wants the big brand collab. The retail shelf. The flashy channel. But Hailey didn’t start with that — she started with a medium moat: a direct-to-consumer audience that she owned. She built a customer list before she built a distribution network.
That list gave her leverage, product feedback, and a flywheel she controlled.
So here’s the move:
- Own the audience
-Monetize with product
Then scale distribution
That’s how you build a business that scales with you, not beyond you.
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