Most salespeople sound weak on the phone and it is costing money.
If business owners listen to their sales calls, they will notice that most of their team sound inexperienced.
Phrases that apologize or ask for permission are not selling. They signal uncertainty and deference.
That approach costs deals.
The real problem is that most business owners are not salespeople.
They are engineers, accountants, or builders who started a business to do the work they are good at.
When it comes time to hire sales, they guess.
They hire people who sound polite rather than people who can control a conversation.
This is why the pipeline is weak.
Strong salespeople lead the conversation and do not seek permission.
If the team sounds unsure, the problem is not just the team; it is how they were hired.