Before you scale ads, run this simple 3 by 3 message test.
Most people scale ads before they know which message actually converts.
That is backwards.
Your main channel is just a microphone.
If the message is wrong, the microphone only makes the wrong thing louder and more expensive.
Instead, run a simple 3 by 3 test.
Three messages.
Three variations.
Run them for a week.
Keep the winner.
Kill the rest.
One channel done right will outperform five channels that are noisy and sloppy.
Start with small tests.
Then pour gas on what works.