If you’re putting everything into one exit, you’re setting yourself up for a tough reality. Most founders just keep pouring their money back into growth. They think scaling is the only plan. But here’s the thing... selling a business isn’t simple.
Buyers think about risk differently. After taxes, fees, and all the other things, your take-home is often far less than you expect. And if all your capital is locked up in the business? There’s no room for error. No backup plan. No second strategy to fall back on.
Smart founders build value and options. They scale the business while building diversification outside of it. An exit should be a win, not a rescue.