Founders running experiments every week make this mistake that quietly destroys margin.
Without rules, testing eats up your margin.
And roles inside the team get fuzzy fast.
The fix is simple.
Set a 70 / 20 / 10 budget for experiments.
70 goes to proven winners.
20 goes to scaling tests that are working.
10 goes to brand new experiments.
Then run one weekly review.
45 minutes.
Open the scoreboard.
Kill one loser.
Scale one winner.
Assign one new test.
Log the decisions.
That is it.
What kills most teams is changing priorities in Slack all week.
One meeting. Clear roles. Logged decisions.
Remember this.
Roles create results.
Titles do not.