If you are a founder staring at your revenue dashboard every day, you are tracking the wrong numbers.
Early in business most people obsess over revenue and profit.
That is the score at the end of the game.
The numbers that actually grow a company show up earlier.
Marc Daniels learned this the hard way.
Start tracking the leading metrics:
How many phone calls come in
How many calls turn into proposals
How many proposals turn into sales
When you track the inputs instead of the scoreboard, revenue becomes the natural outcome.
Leading metrics drive the entire system.