The best time to sell your company is when you do not want to.
Most people try to exit when things feel heavy.
Growth has slowed. Energy is low. Options feel limited.
That is when buyers have leverage.
That is when your multiple drops.
The real move is the opposite.
Sell when the business feels like a rocket ship.
When growth is obvious.
When demand is building.
When you have waitlists.
When buyers compete.
That is how you create leverage.
That is how you command a premium.
It will feel wrong because things are finally working.
But that is exactly when the market pays the most.
If you wait until you are tired of it, you are negotiating from weakness.
And that decision alone can cost you millions.
Build momentum first.
Exit while the story is still accelerating.
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