If you are a founder trying to fix your ads while your offer is unclear, this will save you time.
People buy clarity and certainty.
If your offer feels fuzzy to the buyer, better ads will not fix it.
Your offer is the promise a buyer sees before they ever use your product.
It answers five simple things:
What do I get
How soon do I get it
What risk do you remove
How much does it cost
What happens next
Most businesses sell features in their marketing.
Buyers care about outcomes.
A simple fix is to rewrite every feature as a before or after result.
Before using this product
After using this product
When the outcome is obvious, the offer becomes easier to buy.
If the offer is not irresistible, creative will struggle to carry the weight.
Watch the whole episode on YouTube.
Episode 125: https://youtu.be/vGcBQIMXXlM
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