Stop asking whether something is risky. Ask what is actually at stake.

You have to become comfortable with some level of risk if you want to build a business, invest, or create something meaningful.

The key is learning to assess the risk.

Think about running into a burning house.

Of course you would take the risk if someone's life was on the line.

We often look at risk without asking what we're risking and what we're protecting.

The better question is not, “Is this risky?”

It's, “What is on the line?”

How do you decide when a risk is worth taking?