So what’s the third big thing you should focus on if you want to grow strong, successful, and scalable?
Build a high-performing team.
Now, I know that sounds obvious. A lot of people think they’re doing this already because they’re hiring smart folks with the right skills on paper. But here’s the truth no one talks about—skills can be taught. What can’t be taught are things like work ethic, attitude, or values.
That’s where most people get it wrong. They hire based on resumes instead of character.
Dr. Ruth Mannschreck says to look for the stuff that you can’t train. You can teach someone how to use a spreadsheet, how to use a CRM, how to write a sales email. But you can’t teach someone to care. You can’t train someone to be dependable, or to treat people with kindness and respect.
So instead of just asking, “Can this person do the job?” ask:
- Do they show up with energy?
- Do they take ownership of their work?
- Do their values line up with ours?
- Are they the kind of person you’d actually want to work alongside every day?
Because even the best systems and strategies won’t work if you’ve got the wrong people trying to run them.
It’s better to take a B-level skill set with A-level values than an A-level resume with a poor attitude. If someone’s kind, gritty, honest, and hungry to grow—they’ll become a rockstar with the right support.
The opposite? Hiring a super talented but uncooperative person because they’re impressive on paper. That person will drag the whole team down.
So bottom line: Don’t just build a team that can do things. Build a team that believes in what you’re building. That’s how you create real momentum. That’s how you scale without burnout.
And remember—this isn’t just about who’s the smartest. It’s about who shows up like the person you want representing your mission.
And if that hit home for you—or if you want more insights like this from Dr. Ruth Mannwhreck—go check out the full episode. It’s packed with practical wisdom that will sharpen your leadership and grow your business the right way. You’ll be glad you did.

