You don't need to be a financial analyst to figure out whether a deal is solid - you just need to ask the right questions.
Start with basics:
What's the overall quarterly revenue?
Where is the growth going to come from?
What's the plan to increase that revenue?
What are the risks and how are they being managed?
You don't need a PhD in real estate - you just need to think like an investor. And here's the key:
Ask the same kinds of questions you'd ask in your own business.
If you're an entrepreneur or high-level professional, you're already vetting opportunities all the time - vendors, hires, marketing strategies. This is no different.
So when you hear a pitch or look at a deal, project the lens of your own expertise onto it.
Just like Dave Ramsey says with budgeting, or Alex Hormozi says with business growth - take the knowledge that's already in your head, and apply it to your investments.
That's how smart investors win.