Most investment opportunities can be evaluated with just three questions.

That's the framework I use.

First, how does it make money?

And is there a clear plan to grow revenue?

Second, what does it cost to operate?

And is there a plan to reduce expenses over time?

Third, who is responsible for executing the plan?

Because great opportunities still fail when the wrong people are in charge.

That's it.

Revenue.

Expenses.

People.

If you get strong answers to all three, you can make better investment decisions with more confidence.

The best entrepreneurs don't invest based on hype.

They invest based on fundamentals.

Share this with an entrepreneur who is evaluating investment opportunities.