There's a Goldmine of Wealth In Owning Your Own Data with Bill Douglas
What if your property's WiFi could be a wealth-building machine? In this episode, we sit down with Bill Douglas, CEO of Optic Wise and co-author of *Peak Property Performance*, to unpack how real estate owners are boosting NOI by owning their digital infrastructure.
Bill shares how he turned a 299-unit property from $15 to over $800 in NOI per unit annually—without touching the physical building. If you think "bulk internet" is the move, this episode will flip that script.
TAKEAWAYS
- Why bulk internet deals often sabotage long-term NOI
- How owning your digital infrastructure increases valuation
- The importance of being AI-ready even if you're not AI-active
- The hidden operating savings from unified networks
- How data ownership enhances retention, security, and profitability
- Why most real estate tech investments fail—and how to avoid it
RESOURCES MENTIONED
FOLLOWS
CHAPTERS
00:00 – Why WiFi Is a Wealth Lever
01:39 – Coral Snake Bite That Changed Everything
03:03 – Turning Around a 14-Year-Old Company
05:03 – The “Insane Bet” That Paid Off
08:06 – Why Real Estate Is Tech-Phobic
12:05 – Bulk Internet is a Trap
15:35 – The Real Cost of ‘Free’ Networks
20:58 – Smart Tech & Tenant Experience
24:05 – Sentiment Analysis & AI Living Units
28:53 – Building AI-Ready Properties
33:05 – $824/Unit Case Study Breakdown
37:15 – Exit Round: Books, Advice, Strategy
KEYWORDS
real estate tech, commercial real estate, multifamily investing, NOI increase, passive income, digital infrastructure, AI in real estate, bulk internet, property technology, smart apartments, building automation, asset valuation, submetering, opex savings, smart locks, passive real estate, real estate investing, infrastructure ROI, future of real estate, property management tech
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