How Hailey Bieber Made $1 Billion Fast
In this solo episode, Caleb reverse-engineers how Hailey Bieber pulled off a $1B exit with Rode—her skincare brand—less than three years after launch. And no, it’s not because she was a celebrity. It’s because she executed a flawless five-part playbook that every entrepreneur should be studying right now.
From viral engineering to timing the exit at peak momentum, Caleb lays out each billion-dollar principle in a way that makes them simple to copy and paste into your next venture. If you're building a fund, a product, or an empire—this is your cheat code.
TAKEAWAYS
- Build where founder-market fit is authentic and obvious.
- Start with a narrow product focus before expanding.
- Engineer virality and scarcity—don’t just hope for it.
- Build a medium moat (audience) before retail or channel expansion.
- Exit when you have momentum—not when you’re burned out.
RESOURCES MENTIONED
FOLLOWS
CHAPTERS
0:48 Hailey Bieber’s $1B Exit
1:07 Founder-Market Fit vs. Product-Market Fit
2:12 Why Personal Credibility Matters
3:13 The Origin Story of Multiplier U
4:14 Find the Right Audience Obsession
4:24 Start Narrow, Scale Broad
5:30 Engineering Virality
6:41 Build a Medium Moat First
7:25 Exit at the Peak, Not the Bottom
8:41 The 5-Step Copy/Paste Exit Formula
KEYWORDS
hailey bieber business, rode skincare exit, billion dollar startup, founder market fit, celebrity brands, exit strategy, brand virality, ecommerce playbook, high margin products, building a brand, multiplier u, own the exit podcast, Caleb OAKIQ, startup growth, how to scale a company
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